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Customer Care

The Highest Quality Diamonds

The Internet has changed the world. Never again will people shop for cars, hotels, airline tickets or even houses without first using the tremendous power of the Internet to educate themselves about these most important purchases. We were one of the first companies to recognise this change in the retail sector and quickly gained notoriety for offering diamonds by tapping into the virtual resources and global partnerships, not available before, we consistently offer finely cut diamonds for less than traditional retail sources.

Personal Advice & Expert Education

We pride ourselves on a database of over 20,000 loose laboratory graded diamonds. We pride ourselves even more on helping each and every customer determine which of those 20,000+ diamonds is their perfect choice. If the answer you need couldn't be found on our website, our expert staff are waiting to answer any question you might have. Most calls are answered immediately and every customer is treated like a personal friend.

Jewellery Care

We advise regular checks for your jewellery by a professional jeweller in order to access any problems that may occur through wear over time. It is also an opportunity to have your jewellery cleaned and maybe polished if needed. To avoid unnecessary damage store your jewellery when it is not being worn in a jewellery box. An ultra sonic cleaner can be purchased for the cleaning of your jewellery at home, it can not produce the same results as a in store clean and polish but it's the best that can be done at home.



  1. In these conditions "the Company" means Maxim.

  2. 'The Customer' means the person who accepts a quotation from the company for the sale of goods or services or whose order for goods or services is accepted by the Company.


General Summary

  1. Minimum order value for goods supplied by post is £20.00 inc. VAT.

  2. Payment for goods. We accept most major credit cards and debit cards.

  3. All postal sales must be paid for before dispatch of goods.




  1. All prices quoted and invoiced by the Company are strictly nett.

  2. Without prejudice to such other rights and remedies as it shall have the Company reserves the right, in the event of non-payment for goods sold or agreed to be sold by the Company to sue for the price thereof. The Company will make a search with a credit agency, which will keep a record of that search and will share the information with other businesses. The Company may also make enquiries about the principal directors of limited companies with a credit reference agency ​​

Quotation / Prices


  1. The Company shall be entitled to withdraw any quotation at any time prior to the Company's Acceptance of an order. Unless otherwise stated in the quotation, every quotation shall lapse unless accepted within 7 days from the date on which it was dispatched to the customer.

  2. The Company establishes each day, by reference to the ruling market prices, standard selling prices for each metal according to the quantity and/or description of the metal or goods to be sold and the credit terms of sale. Unless otherwise agreed, goods are sold by the Company on the condition that the price for each metal contained therein shall be the Company's relevant standard selling price so established on the date of dispatch of the goods and all quoted prices for goods shall be subject to immediate payment by the customer.

  3. Unless otherwise agreed in writing, any sum comprised included or referred to in the Company's quotation or acceptance of order (whether as a separate figure or otherwise) which represents a charge for anyone or more of the Company's manufacturing processes to be carried out to or in connection with the goods or services to which such quotation or acceptance of order relates may after formation of the contract be increased by the Company to take account of any increase in the cost of such processes whether arising from an increase in the cost of labour or raw material or otherwise subject however to such relevant legislation relating to prices as shall from time to time be in force.


Quality / Performances


  1. The Company warrants that any goods sold or supplied here under:

    • shall be free from defects in workmanship or material

    • shall conform to any written specification expressly agreed by the Company to apply thereto, and

    • shall, in the case of precious metal, conform to the usual purities accepted by the trade as standard

  2. Except as expressly provided by (1) above, all conditions and warranties, express or implied, as to the quality of any goods sold or their fitness for any particular purpose or their performance capability or otherwise and whether arising by law, custom or any course of dealing are hereby excluded and the Company shall be under no liability whatsoever in respect of any loss, damage, liability or expense suffered or incurred by the customer as a result of or in connection with the sale or supply of any goods or the performance of any service by the Company even if suffered or incurred in consequence of the negligence of the Company or its servants, agents or subcontractors.

  3. Tolerance on Weights and Dimensions:

    • where the customer has not specified otherwise, a tolerance of + or - 5% of the specified weight/dimension shall be applied.

  4. Diamond grades and colours are approximate and may vary by plus or minus 10% and two colours up or down.




The Company's liability if any (whether in contract or in tort and including any liability involving negligence) shall in no circumstances exceed the price actually received by the Company for the goods or services in relation to which such liability shall have arisen provided as follows:

  1. in the case of goods which are defective or at variance with specification the Company may at its option discharge such liability by repairing or replacing the goods free of charge.

  2. The Company shall before replacing any goods under (1) above be entitled to the return of the goods which shall thereupon become the property of the Company.

  3. The Company shall not in any circumstances by liable for incidental or consequential loss or damage.

  4. the Company shall be discharged from all liability in respect of goods which are defective or at variance with specification unless written notice of the defect or variance from specification shall be given to the Company within 30 days after delivery of the goods to the customer.

  5. All quotes generated via the Company's web site are approximate and do not form part of any contract to supply. All internet orders are subject to price and weight fluctuations and are given as a guide only.


Retention of Title


Notwithstanding delivery and the passing of risk in goods delivered to the Customer, or any other provisions of these terms and conditions, legal title in the goods supplied to the Customer by the Company ("Goods") shall not pass to the Customer until the Company has received in cash or cleared funds payment in full of the price of the Goods and all other goods agreed to be sold by the Company to the Customer for which payment is then due.

Until such time as title in the Goods pass to the Customer, the Customer shall hold the Goods as the Company's fiduciary agent and bailee and shall keep the Goods separate from those of the Customer and third parties and properly stored protected and insured and identified as the Company's property but the Customer may resell or use the Goods in the ordinary course of business.

Until such time as title in the Goods passes to the Customer (and provided the Goods are still in existence and have not been resold), the Company may at any time require the Customer to deliver up the Goods to the Company and, if the Customer fails to do so, forthwith, may enter on any premises of the Customer or any third party where the Goods are stored to repossess the Goods.

The Customer shall not be entitled to pledge or in any way charge by way of security for any indebtedness any of the Goods which remain the property of the Company, but if the Customer does so all monies owing by the Customer to the Company shall (without limiting any other right or remedy of the Company) forthwith become due and payable.



  1. The Company may at any time without notice to the customer set-off any liability of the customer to the Company against any liability of the Company to the customer whether the liability of the customer or the Company shall be actual or contingent primary or collateral or joint or several and whether expresses as a liability to pay money or a liability to deliver or transfer metal (other than metal appropriated to the customer).

  2. For the purpose of setting off a liability to pay money against a liability to deliver or transfer metal or a liability to deliver or transfer metal of one kind against a liability to deliver or transfer metal to another kind, the Company may at any time without notice to the customer convert any liability of the Company or the customer to deliver or transfer metal into a liability to pay the market value of the metal in pounds sterling as at the date when the Company elects to make such conversion.


Suspension / Cancellation


  1. Without prejudice to any other available remedy the Company may, if the customer is in default in making any payment due to the Company (whether under the same contract or otherwise) or to any other wholly-owned subsidiary of the Company suspend further transfer or delivery of goods or performance of services so long as such default continues or at its option, cancel any outstanding order or the undelivered balance thereof, without any liability to the customer in respect of such suspension or cancellation, and the customer shall indemnify the Company against any loss, damage, liability or expense suffered or incurred by reason of such suspension or cancellation, including but not limited to precious metal leasing costs based on daily market rates and inventory storage costs. Payment for such loss, damage, liability or expense shall be due within 48 hours of date of invoice for same.

  2. The customer shall not be entitled to cancel any order placed with the Company or to require the Company to suspend or defer any delivery to the customer under any such order except with the written consent of the Company and upon such terms as the Company shall attach to such consent.


No Assignment


No contract entered into by the customer with the Company and no liability of the Company to transfer or deliver metal to the customer shall be assigned by the customer without the written consent of the Company which the Company may give or withhold in its absolute discretion.


Property / Risk / Transit


  1. All goods sold by the Company shall remain the property of the Company until payment of the price in full.

  2. The goods shall be at the sole risk of the customer from the time at which they are delivered to the customer or carrier at the agreed place of delivery (whether the carriage is arranged or paid for by the Company or the customer). Unless otherwise agreed in writing the agreed place of delivery shall be deemed to be the premises of the Company.

  3. The Company shall not in any circumstances be liable for loss or damage to goods in transit to the customer unless:

    1. the Company has agreed to deliver the goods at a place other than the premises of the Company and the loss or damage occurs before the goods arrive as such place and:

    2. any damage or shortage is reported in writing to the Company and the carrier within seven days after delivery; and

    3. in the case of a total loss the customer gives written notice to the Company of the nonarrival of the goods within a reasonable period (not exceeding two weeks) after receipt of the company's invoice.

  4. Goods sold by the Company and returned by the customer to the Company shall be at the sole risk of the customer until such goods shall have come into custody of the Company at the premises of the Company where (having regard to the nature of the goods and the reason for their return) the goods will be unpacked and or inspected. This paragraph shall apply notwithstanding that the goods shall come into the possession or custody of the Company at some earlier time, whether by collection or otherwise.




Unless otherwise agreed by the Company in writing, all tools, dies, patterns and other items made by the Company for the execution of the customer's orders shall remain the property of the Company notwithstanding any charge made to the customer in respect thereof.




To the best of the Company's knowledge goods sold to the customer will not infringe any patent, trademark, registered design or copyright of any third party but the Company shall in no circumstance be liable to the customer in respect of any such infringement.




  1. Unless otherwise agreed in writing, the customer shall be bound to accept over-runs or under-runs not exceeding five per cent of the quantity ordered.

  2. Unless otherwise agreed in writing, goods are sold to manufacturing tolerances customarily accepted in the trade.


Proper Law

Unless otherwise agreed in writing, any contract between the Company and the customer shall be governed by English law.

Privacy Policy


Section 1 - What Do We Do With Your Information?


When you purchase something from our store, as part of the buying and selling process, we collect the personal information you give us such as your name, address and email address.

When you browse our store, we also automatically receive your computer’s internet protocol (IP) address in order to provide us with information that helps us learn about your browser and operating system.

Email marketing (if applicable): With your permission, we may send you emails about our store, new products and other updates.


Section 2 - Consent


How do you get my consent?


When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, we imply that you consent to our collecting it and using it for that specific reason only.

If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your expressed consent or provide you with an opportunity to say no.


How do I withdraw my consent?


If after you opt-in, you change your mind, you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at any time, by contacting us via phone or emailing us.


Section 3 - Disclosure


We may disclose your personal information if we are required by law to do so or if you violate our Terms of Service.


Section 4 - Maxim



We will pass the information on to our payment gateway provider, should they request this information in respect of fulfilling your order. Their privacy policy can be viewed here


Section 5 - Third-Party Services


In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us.

However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions.

For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.

In particular, remember that certain providers may be located in or have facilities that are located a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.

As an example, if you are located in Canada and your transaction is processed by a payment gateway located in the United States, then your personal information used in completing that transaction may be subject to disclosure under United States legislation, including the Patriot Act.

Once you leave our store’s website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Service.




When you click on links on our store, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements


Section 6 - Security

To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.

If you provide us with your credit card information, the information is encrypted using secure socket layer technology (SSL) and stored with a AES-256 encryption. Although no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards.


Section 7 - Cookies


Here is a list of cookies that we use. We’ve listed them here so you that you can choose if you want to opt-out of cookies or not.

_session_id, unique token, sessional, Allows Maxim to store information about your session (referrer, landing page, etc).

_Maxim_visit, no data held, Persistent for 30 minutes from the last visit, Used by our website provider’s internal stats tracker to record the number of visits

_Maxim_uniq, no data held, expires midnight (relative to the visitor) of the next day, Counts the number of visits to a store by a single customer.

cart, unique token, persistent for 2 weeks, Stores information about the contents of your cart.

_secure_session_id, unique token, sessional

storefront_digest, unique token, indefinite If the shop has a password, this is used to determine if the current visitor has access.


Section 8 - Age of Consent


By using this site, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.


Section 9 - Changes To This Privacy Policy


We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.

If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.


Questions and Contact Information



If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information contact our Privacy Compliance Officer via email or by mail at Maxim.


Payment Methods

Payment Methods

- Credit / Debit Cards

- Offline Payments

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